Promote a singing duo that will drive traffic back to Target stores to buy exclusive Hello Kitty products. The solution was designing a double-sided backpack stuffed with Aly & AJ branded materials and the Target tween mailer. This package was handed out to girls at all the Aly & AJ concerts.

The promotion of Aly & AJ and Hello Kitty was supported with print advertising in tween magazines. This ad was a 2 page spread on the inside front cover and first page of J-14 magazine.

A 3’ x 2’ poster giveaway designed to promote exclusive Incredible Hulk product at Target stores. This poster is double-sided; one side is a comic book narrative describing the Hulk products. The second side is a Marvel illustration of Hulk smashing through a wall.

Direct mail designed for Target and sent to over 2 million princesses.

Sent 4 times a year, eleven56 was hired for brand expansion on this project. The work we did was on the initial concepts of the page layouts.

Sent to over 3.8 million households, eleven56 was hired for brand extension. The work we did was on the initial concepts for page layouts. This cover concept was our idea!